Free Google Ads Headline Generator

A Google Ads headline generator writes the short headlines and descriptions for your responsive search ads. Tell Deepege what you sell, the keyword and the facts you can promise, and get up to 15 headlines within 30 characters and descriptions within 90, each with a different angle so Google can mix them. Edit them in the same chat, then paste them into your ad.

Deepege chat mockup: 8 responsive search ad headlines with angle labels and counts, plus 2 descriptions and an ad preview

Mockup: headlines checked against 30 characters and descriptions against 90, with a too-long keyword moved to a description

Headlines that fit the character limits

Google Ads gives responsive search ad headlines 30 characters, descriptions 90 and each display path 15. Deepege writes to those limits and can put a character count next to every line, so you see at a glance what fits. If your keyword is longer than 30 characters, it uses a shorter version in the headline and keeps the full phrase in a description, which is what Google suggests too. Check the count again in Google Ads before you save.

Mockup: headlines grouped by keyword, benefit, offer, trust and call to action, combined into a sample search ad

Different angles that still make sense together

Google mixes your headlines in any order, so each one has to work on its own and next to the others. Ask for a set that covers different angles: the keyword, a benefit, an offer, a reason to trust you and a call to action. Deepege labels each headline by angle and avoids lines that say the same thing twice, which gives Google more useful combinations to test.

Mockup: facts read from a landing page link turned into headlines, with a button to save them as a spreadsheet

Built on facts from your landing page

The best ads match the page they send people to. Paste a link to a public landing page and Deepege reads it, lists the facts it found, such as prices, offers and opening hours, and writes headlines that only use those facts. Save the final list as an Excel file to share with your team, or write longer ads for social with the AI ad copy generator.

How to use

1
Describe your ad
Give the business, the keyword, the facts you can promise and how many lines you need. Edit the sample prompt above to start.
2
Review the headlines
Check the angles and the character counts. Ask for more offers, shorter lines or a new angle until the set feels right.
3
Paste them into Google Ads
Copy the headlines and descriptions into your responsive search ad, check the counts there and save, or keep the list as a spreadsheet.

Used across industries

Local service example: search ad headlines for a family dentist offering same-day emergency visits in Austin — Local service businesses
A family dentist wants more calls for emergency visits. Deepege writes headlines around "emergency dentist Austin" plus same-day visits, Saturday hours and insurance, and a description that answers "can I be seen today?"

Online store example: search ad headlines and a description for an insulated water bottle with free shipping — Online stores
A store selling an insulated water bottle needs a search ad for its main product. Deepege writes short headlines for the keyword, the 24-hour cold claim from the product page and the free shipping offer, plus a description under 90 characters.

SaaS example: headlines for invoicing software where the 32 character keyword is moved into the description — SaaS and B2B
An invoicing app targets "invoice software for freelancers", which is 32 characters and too long for a headline. Deepege uses a shorter headline and puts the full keyword in a description, next to the free trial and real features.

How to write Google Ads headlines that get clicks

Put the keyword in at least one headline. Google recommends it, and it tells searchers the ad is about what they typed.
Write many different headlines. You can add up to 15. Lines that repeat the same idea give Google fewer useful combinations.
Make each headline work on its own. Headlines can show in any order, so avoid lines that only make sense after another one.
Use real facts. Prices, offers, hours and delivery terms should match your landing page.
Keep the first three strong. Try writing them as if they will show together, then add variations with a different benefit or call to action.
Pin only when you must. Pinning a line to a position limits the combinations Google can test, so save it for text that has to appear, such as a required disclaimer.

How this tool works

Edit the prompt above with your business, keyword and facts. After you sign in, Deepege opens a new chat and sends your prompt, and the headlines and descriptions appear in the chat. Ask for changes until they fit, then paste them into Google Ads. For social ads on Facebook, Instagram or LinkedIn, use the AI ad copy generator, and for your product page text, try the product description generator.

FAQ

What is a Google Ads headline generator?

It is a tool that writes the short headlines and descriptions for Google search ads. On this page you describe your business, keyword and offer, and Deepege chat writes responsive search ad headlines and descriptions that you can edit by chatting.

Is this Google Ads headline generator free?

Yes, you can try it for free. You get free credits on sign-up, so you can open Deepege chat from this page and write headlines right away. When the credits run out, you can keep going on a paid plan.

What are the character limits for Google Ads headlines?

For responsive search ads, Google Ads allows up to 30 characters per headline, 90 per description and 15 per display path. You can add up to 15 headlines and 4 descriptions, with at least 3 headlines and 2 descriptions. In double-width languages such as Chinese, Japanese and Korean, each character counts as 2.

Does Deepege count the characters for me?

Yes, ask for a count next to each line and Deepege writes to the limit you set. Counts written in chat can occasionally be off by a character or two, so check each line again in Google Ads before you save.

Does Deepege create or run my Google Ads?

No. Deepege writes the text, but it does not connect to your Google Ads account, does not see your keyword data or ad results and does not publish ads. You paste the lines into Google Ads yourself.

Will the headlines follow Google Ads policies?

Deepege does not review ads against Google Ads policies. Use only claims you can back up, avoid excess capital letters and punctuation, and check the policies for your industry before you publish. The copy is yours to use in your ads.